When gift card buyers were asked what type of gift cards they intended to buy during the 2015 holiday shopping season, the most popular choices were closed loop cards from restaurants (34.8 percent) and department stores (34.4 percent followed by open loop cards (22.7 percent).
Customers can purchase a Dunkin Donuts gift card online, directly emailing or texting the card to the recipient, making the gifting process easier than ever, Stravlo said.To successfully give a gift card, you need to know something about the recipient, Fowler said.8 While GPR use has risen among all age groups, younger groups have seen the most growth.There was an 11 percent increase in ownership of GPR cards among millennials between August 2012 and August 2013.Now I buy gift cards from retailers where I know the recipient likes to shop.Prepaid debit cards are widespread in the.S.A gift card to Alamo Drafthouse can be used on food, beverages or movie tickets.3, that's probably among the reasons gift cards were the most requested holiday gift item in 2015 for the ninth year in a row, according to the National Retail Federation's Holiday Consumer Spending Survey.More and more Americans are using them.In 2015, close to 1 billion worth of gift cards went unused, according to professional services firm.Women were more likely to buy them than men, with.2 percent of women planning to buy gift cards during the 2015 holiday season, compared.4 percent of men.
Closed loop cards are those issued by a particular retailer and can only be used by the issuing merchant.
3, some 87 percent of consumers say merchant-specific gift cards are easy to use.
That's down from 2006 when spillage accounted for nearly 10 discount womens boots online percent of gift card volume, thanks in part to provisions of the card Act of 2009, which forbids gift cards from expiring for five years.Brands like Starbucks have honed the practice; now, 1 in 7 purchases at the coffee chain in the United States are paid for with a gift card.You can give ones to mass merchandisers and be fairly confident they will find them useful, but being able to give one to a special retailer to the recipient is better.E-gifting grew 20 percent, from 5 billion in 2013 to 6 billion in 2014.United Supermarkets, which sells gift cards both for its stores and for a variety of other retailers and restaurants, is also offering a seasonal bonus for gift card buyers.Gift givers are happily obliging, with 59 percent reporting they would give gift cards this season, slightly up from last year.Adults over 65 may be the biggest gift card spenders of all age groups, averaging 186.44.6, e-gifting, or the sending of digital gift cards, is picking up momentup as plastic card growth levels off.